Opelousas, LA – The Louisiana Lottery is giving its players and retailers a chance to spice up their wallets with a new $2 scratch-off game, Spice It Up! featuring a top prize of $10,000. Launched today, the game represents a strategic alliance with Tony Chachere’s Creole Foods of Opelousas Inc., which manufactures Tony Chachere’s Creole Seasoning in the iconic green canister available in restaurants and grocery stores around the globe and in nearly every Louisiana pantry.
“The Lottery has a long history of partnering with Louisiana brands to celebrate our unique cultural heritage,” said Lottery President Rose Hudson. “Tony Chachere’s is an endearing brand that captures the entrepreneurial spirit of Louisianans and their affinity for home cooking. Sprinkle in the chance to win money and you’ve got the recipe for one hot-selling ticket.”
The Lottery printed more than 960,000 Spice it Up! tickets with the green Tony Chachere’s seasoning can pictured in the scratch-off area. The game contains over $1 million in cash prizes, including four top prizes of $10,000. Overall odds of winning any prize are 1 in 4.35.
Revenue potential for the game is $1.7 million, 35 percent of which is transferred to the state for K-12 public education as is the case with all of Lottery sales.
“We’re thrilled to partner with the Louisiana Lottery on what we believe will be the winning ticket for all of us,” said Don Chachere, President and CEO of Tony Chachere’s. “It’s very rewarding for us to have Tony Chachere’s associated with the state of Louisiana. Our loyal fans have always been eager to get their friends and relatives to try our products, and we believe the lottery ticket will have the same positive influence.”
In addition to an advertising campaign featuring the animated “Little Tony” character from Tony Chachere’s product packaging, the Lottery will also conduct social media promotions for “Stock Your Pantry” prize packages using the hashtag #spiceupyourwallet to encourage fans to share their favorite use of Tony Chachere’s Creole Seasoning.
The Louisiana Lottery was in the top 10 lotteries for scratch-off sales growth last fiscal year. It has enjoyed success with numerous Louisiana-themed scratch-offs and strategic partnerships, including the New Orleans Saints, Crystal Hot Sauce, Duck Dynasty® and Choot ‘Em® to name a few.
The minimum age to purchase a Lottery ticket is 21. The Lottery encourages those who may have a gambling problem or friends and family of anyone with a gambling problem to call toll-free 1-877-770-7867. Information about the Louisiana Lottery Corporation, including current scratch-off games, can be found on its website, www.louisianalottery.com.
Tony Chachere’s Famous Creole Cuisine, www.tonychachere.com, was founded in 1972 by Tony Chachere, the “Ole Master” of Creole cooking. Tony Chachere’s Famous Creole Cuisine continues to be family owned and operated. Employing over 75 people, the family maintains a tradition of Creole authenticity in their comprehensive line of seasonings, mixes, marinades, and sauces for both pantry and table.