14-Jul-09 4:00 PM  CST  

Exactly Why Does Tony Chachere's Creole Seasoning Make Everything Taste Great? 

Considering the company Tony Chachere's Creole Foods, Inc. and myself were born only one year apart, this iconic seasoning has been a part of my entire life. Growing up cooking with my Mom and Grandmother from a very young age on the bayous of South Louisiana, we always had a "little green can" in the cupboard. I can rarely recall a meal cooked without our "Tony's." So to me, Tony Chachere's Creole Seasoning just simply is a staple of every meal and until I came to work for the company in 1995, I never gave that question much thought. That is, until I participated in my first consumer show and a customer wanted to know why is it our seasoning is so much better than any other product on the market. What makes it different?

As the "keeper" of the secret recipe. . ..Here it is. . ..NOT! Got your attention? I knew that would work. All kidding aside, it was at that point I really had a new respect for the founder of our company, Tony Chachere. Not a formally trained Chef, Mr. Tony had an understanding of balancing salt and pepper with just right amount of staple Cajun/Creole seasonings. Nothing fancy, but Oh So Good! He was an innovator of a now top category of retail spices. And trust me, there is no need to mess with perfection, thus, we have maintained his original recipe with high quality spices and careful attention to the make of salt we use. Unfortunately for me, Mr. Tony passed away just short of my interview with the company. Everyone tells me, we would have been great friends. I think his seasoning was an extension of his personality, full of life and a little spicy! We all still miss Mr. Tony, but his spirit lives on in the millions of cans of Tony Chachere's Creole Seasoning that have been produced.

 

Source: Cindy Adams-Ardoin

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